- Mac os x 10.6 snow leopard information for business for mac os#
- Mac os x 10.6 snow leopard information for business mac os x#
- Mac os x 10.6 snow leopard information for business code#
But nothing says "new bugs, coming right up" quite like major new APIs. Uncomfortable realitiesīut wait a second, didn't I just mention an "hour-long presentation" about Snow Leopard featuring "major new APIs and technologies?" When speaking to developers, Apple's message of "no new features" is another way of saying "no new bugs." Snow Leopard is supposed to fix old bugs without introducing new ones.
Mac os x 10.6 snow leopard information for business mac os x#
And as much as developers hate bugs in Apple's APIs, users who experience those bugs as application crashes have just as much reason to be annoyed.Įnter Snow Leopard: the release where we all get a break from the new-features/new-bugs treadmill of Mac OS X development. Exposé, a new Finder, Spotlight, a new Dock, Time Machine, a new Finder again, a new iLife and iWork almost every year, and on and on. As exhausting as it has been for developers to keep up with Apple's seemingly never-ending stream of new APIs, it can be just as taxing for customers to stay on top of Mac OS X's features. Instead, we're going to concentrate 100% on the things that affect you, the developers."īut if Snow Leopard is a love letter to developers, is it a Dear John letter to users? You know, those people that the marketing department might so crudely refer to as "customers." What's in it for them? Believe it or not, the sales pitch to users is actually quite similar. We're not going to overextend ourselves adding a raft of new customer-facing, marketing-friendly features.
Mac os x 10.6 snow leopard information for business code#
The overall message from Apple to developers was something like this: "We're adding a ton of new things to Mac OS X that will help you write better applications and make your existing code run faster, and we're going to make sure that all this new stuff is rock-solid and as bug-free as possible. In context, however, it served as a developer-friendly affirmation. In isolation, "no new features" may seem to imply stagnation. It was also quickly followed by a back-pedaling ("well, there is one new feature.") slide describing the addition of Microsoft Exchange support. It probably helps to know that the "0 New Features" slide came at the end of an hour-long presentation detailing the major new APIs and technologies in Snow Leopard. Now they were applauding zero new features for Snow Leopard? What explains this? Many of these same developers applauded the "150+ new features" in Tiger and the "300 new features" in Leopard at past WWDCs. There were even a few hoots and whistles. After the rapid-fire updates of 10.1, 10.2, and 10.3 followed by the riot of new features and APIs in 10.4 and 10.5, could Apple really get away with calling a "time out?" I imagine Bertrand was really sweating this announcement up on the stage at WWDC in front of a live audience of Mac developers. Leopard was officially scheduled for "spring 2007."Īs the date approached, Apple's marketing machine trod a predictable path.
Mac os x 10.6 snow leopard information for business for mac os#
Through various channels, Apple communicated its intention to move from a 12-month to an 18-month release cycle for Mac OS X. Apple took the lesson to heart and quickly set expectations for the next major release of Mac OS X, Leopard.
Tiger was a hit with users and developers. At the time, it definitely seemed worth the wait. Tiger took over a year and a half to arrive.
Since its introduction in 2001, there had been at least one major release of Mac OS X each year. Apple's marketing campaign reflected this, touting "over 150 new features."Īll those new features took time. When the finished product arrived in April of 2005, Tiger was the biggest, most important, most feature-packed release in the history of Mac OS X by a wide margin. In June of 2004, during the WWDC keynote address, Steve Jobs revealed Mac OS X 10.4 Tiger to developers and the public for the first time.
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